Why Choose Universal Medical ID UK

Woman wearing American Medical ID bracelet

Saving Lives for Over 30 Years

When you buy a medical ID, we know you’re not just buying a piece of jewelry, but peace of mind, independence, and security. It is important to choose an established company that can provide the service that you, your family, and the community deserve. We know you have a choice and we hope it is American Medical ID.

Your Purchase Gives Back

American Medical ID works with several partner organizations and institutions that allow us to serve diverse members of the community.

Medical Community

For Medical Community

We collaborate with leading organizations like the Mayo Clinic, CDC, and the American Association of Nurse Practitioners to educate the public on the lifesaving importance of medical IDs.

Everyone deserves protection. Through our physician-referral program, we provide free medical IDs to patients facing financial hardship. Simply provide a note or prescription from your doctor to qualify.

Veterans

Serving Our Veterans

Since 2012, American Medical ID has been a proud, VA-approved vendor. Through our Federal Supply Schedule contract, we provide Free Medical IDs for Eligible Veterans.

Our commitment to service began in 2010 with our One Million Card Donation to the Nurses Organization of Veterans Affairs (NOVA), supporting those who have sacrificed for our nation.

Autism Community

Supporting the Autism Community

Since 2012, we have partnered with Autism Speaks to increase awareness and advocate for the needs of individuals on the spectrum. A portion of every sale from our Autism Awareness Collection is donated to fund vital research, treatments, and family support services.

Diabetes Community

Supporting the Diabetes Community

As a national affinity sponsor of the American Diabetes Association (ADA), we have worked together since 2007 to advocate for patient safety. When you purchase a custom-engraved ADA® Medical ID Bracelet, a portion of the proceeds is donated to support the ADA’s mission and help those living with diabetes.

Heart Disease Patients

Supporting Heart Disease Patients

Since 2007, we have partnered with The Mended Hearts, Inc. to support families affected by congenital heart disease. Beyond providing educational resources on medical ID engraving, we lead awareness campaigns like our ‘Buy One, Give One’ initiative, which donates medical IDs to members in need during the holiday season.

Protection for Every Person

Protection for Every Person

Our vision is an ID for every person. We believe that regardless of your health condition or financial status, you deserve to live with the confidence that your voice will be heard in an emergency. We continue to expand our partnerships to advocate for safety and independence for all.

Rick Russell, Founder and CEO of American Medical ID

The Values that Guide Our Business

In the early 1990s, our founder, Rick Russell, noticed a problem: medical IDs were unattractive and uncomfortable. He realized that if people had access to stylish, high-quality designs, they would be more likely to wear these life-saving devices. With that goal in mind, American Medical ID was born in 1994.

We believe every person deserves an emergency ID. By combining handcrafted jewelry with expert guidance from our on-staff certified jewelers, we empower our customers to live life to the fullest with confidence and peace of mind.

Rick Russell Founder and CEO

Real Stories, Real Peace of Mind

At American Medical ID, we take pride in serving you. Whether you need help choosing a style, custom engraving, or navigating a complex medical requirement, our team is here to ensure your safety and satisfaction.

PROUD PARTNERS

Mended Hearts
American Diabetes Association
American Foundation for the Blind
AANP
NOVA
Seamless Experience & Expert Guidance

My experience with American Medical ID was awesome, I was helped by a real Pro. She was polite, well-mannered and she knew what I wanted and my needs were solved in a matter of minutes.

Paul Pharr

Paul Pharr

AMID Customer

Critical Health History Access

A medical ID is invaluable in a situation when the patient may be unable to communicate their immediate health history, particularly if complex.

Alan A

Alan A

Physician Assistant

American Medical ID bracelet

American Medical ID Saves Lives

Our satisfied customers have been generous in sharing with us how American Medical ID has touched, changed and even saved their lives. These stories and testimonials are one of our best assets that encourage us to do what we do best, to save lives on medical ID at a time.

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