What is personally identifiable information (PII)?
What is personally identifiable information (PII)?:
Personally identifiable information (also called PII in this policy) is any information that can be traced back to a specific person. Some examples include your name, your address and your credit card number.
What is aggregate information?:
Aggregate information is collected from groups of people and cannot be traced back to any individual. Statistics, for example, are a form of aggregate information.
The information Universal Medical ID UK collects and how:
When you order a medical ID or other product from us, you must include personal information on an order form, whether a paper form that you mail or fax to us, a form filled in for you by our customer service staff via phone, or an online form. Order forms ask for your name, gender, contact information, and shipping and payment information, such as your credit card number.
Order forms also include information that you have us engrave on your medical ID, which usually includes personal health information and may include contact information for relatives, friends or health care professionals. We store an accurate record of what you have us engrave on an ID alongside your name and the other personal information that you give us.
Our order forms display promotion codes that tell us where customers got their forms. These codes remain attached to personally identifiable information, as do responses to the question on our website "Where did you hear about us?".
We collect aggregate data from our website as well as from order forms that are mailed, faxed or phoned in to us. This data is not attached to any personally identifiable information, except in the case of the promotion codes described immediately above.
Occasionally, we conduct voluntary online surveys on our website or send out surveys by email to past customers who have told us that we may email them. These surveys collect no personally identifiable information unless it is volunteered by a respondent, and we use only aggregate data collected from each survey.
We log all communications with our customers, whether by Live Chat, telephone, mail or email. We do this simply in order to keep a record of these exchanges or to train customer service staff.
Universal Medical ID UK utilizes outside service providers for billing, shipping marketing services, Web analytics and Web hosting. These companies are authorized to use your personal information only as necessary to provide these services to us.
Cookies and other online tracking devices:
Technologies such as: cookies, beacons, tags, and scripts are used by Universal Medical ID UK and our partners [Google Analytics, Google AdWords], affiliates, or analytics or service providers [online customer support provider, Live Chat]. These technologies are used in analyzing trends, administering the site, tracking users movements around the site and to gather demographic information about our user base as a whole. We may receive reports based on the use of these technologies by these companies on an individual as well as aggregated basis.
As is true of most web sites, we gather certain information automatically and store it in log files. This information may include internet protocol (IP) addresses, browser type, internet service provider (ISP), referring/exit pages, operating system, date/time stamp, and/or clickstream data. We do not link this automatically collected data to other information we collect about you.
We use local storage objects (LSOs) such as HTML5 to store content information and preferences. Various browsers may offer their own management tools for removing HTML5 LSOs.
How we secure personally identifiable information:
Universal Medical ID UK secures and encrypts personal information (such as credit card) using Secure Socket Layer (SSL) technology whenever that information is transferred on the Internet.
We use respected service providers outside of our company to verify credit card information and to detect fraudulent use of personal information.
We use additional in-house security measures to protect personal information stored in our electronic databases.
We limit in-house access to personally identifiable information to staff directly responsible for processing orders, obtaining payments or maintaining our database.
How we use the personal information you give us:
Our primary reason for collecting personally identifiable information (PII) is to fill orders for our products. We use the PII you give us to confirm your order, to produce IDs, to collect payment, to tell you about the progress of your order and to ship it to you. All of the information we request from you is necessary for these purposes.
We require, in particular, your email address and phone number so that we can contact you if we have questions about your order. We might contact you, for example, if we find a mistake or inconsistency in the information you provide for engraving your ID. Your well-being depends on the accuracy of that information, and we want to be sure that your ID will work for you when needed.
If you order an ID that will be worn by someone else, we retain any information you have us engrave on an ID for that person, but we don't use this data in any way once your order for the ID has been filled. Nor do we ever use contact information for relatives or health care providers that you place on an ID except to engrave your ID.
We will retain your information for as long as your account is active or as needed to provide you services. After your order has been completed, Universal Medical ID Canada must store your personally identifiable information (PII) in order to comply with our legal obligations, resolve disputes, and enforce our agreements. If you wish to cancel your account or request that we no longer use your information to provide you services contact us at PrivacyOfficer@IdentifyYourself.com. Any further use of your PII is the subject of the statements below.
We don't supplement the PII we have about our customers with information from any third-party source.
With your permission, we may send you news and promotions:
Once your order is completed at Universal Medical ID UK, we would use your personal information primarily to communicate with you, unless you have opted out of any further use of your personally identifiable information. This section describes the reasons for which we might contact you and outlines the restrictions we place on ourselves in contacting our customers.
We will not phone you once your order has been completed.
To those who want to hear from us, we use the names and addresses of our customers to mail or email an occasional newsletter. At times, we may send information targeted to people with specific health conditions. We also occasionally send out commercial offers or promotions for products likely to interest our customers; and from time to time we send out surveys.
Our system for handling mail and email requires that you receive an initial mailing from Universal Medical ID UK. This is a condition of buying our products. This mail will be the next scheduled newsletter or promotional notice we send out. Should you not want to continue receiving our mailings, every mail or email we send contains the mechanism for unsubscribing from our mailing list. In the case of email, you will merely click on an "unsubscribe" button contained in every Universal Medical ID UK mailing. Postal mail will display an address for an unsubscribe request (Universal Medical ID UK, 2B Viking Industrial Estate, Hudson Road, Bedford, MK41 0QB United Kingdom). You may also send email to PrivacyOfficer@IdentifyYourself.com for help in unsubscribing. If you prefer to unsubscribe by phone you can do so by contacting us at 0800 055 6504.
Even if you do initially choose to receive our mailings, you will have the opportunity to opt out of all further communications whenever you like. The means we provide for unsubscribing or opting out will take a minimum of time and effort on your part, as described above. Whatever method you use will remove you from our mail and email lists simultaneously, and from any other use of your personally identifiable information. Your request to stop receiving materials from us will be effective within 10 days after we receive the request.
If you choose to use our gift card service to give a friend a gift card, we will ask you for your friends name and email address. Universal Medical ID stores this information for the sole purpose of the gift card.
Your friend may contact us at PrivacyOfficer@IdentifyYourself.com to request that we remove this information from our database.
How we treat personal health information:
Once your ID has been completed, we use your personal health information (which we get only through information engraved on your ID) to identify customers who are likely to appreciate receiving information about a specific health condition or about certain health products from us. We use personally identifiable health information for no other purpose.
You should be aware that even the initial mailing you receive from us after purchasing an ID may be related to the health information you have us engrave on it. While this initial mailing is a condition of buying from our company, you will be given the means for unsubscribing from our mailing list within that first mail or email you receive from us, including from news targeted to your health condition. The means for unsubscribing is described above.
Even after initially allowing use of your health-related PII for mailings targeted to your condition, you may ask not to receive mail or email related to your health condition. Every mailing to you will include a simple means for unsubscribing from our mailing list, as described above.
Universal Medical ID UK sometimes cooperates with health organisations in educating people about specific health conditions. We also work with other commercial companies in promoting health products. These activities involve mailings to customers targeted by the information engraved on an ID (but only those who have permitted us to communicate with them). However, we do such cooperative mailings ourselves so that our customers' personally identifiable information does not leave our hands.
How we use information not collected from order forms:
When Universal Medical ID uses outside tracking services to trace how web visitors arrive at our site, we do so solely to improve access to our site and to learn about customers' needs and preferences. We use tracking devices within our website merely to improve how the site functions. No personally identifiable information is gathered through tracking devices.
Overall, the aggregate data Universal Medical ID UK collects from tracking devices help us develop new products; simplify ordering from us; learn (in aggregate) who our customers are; and learn, overall, where our customers hear about us. None of this aggregate data is connected to personally identifiable information.
Our company sometimes cooperates with non-profit or other commercial organisations in promoting medical IDs. These organisations may place links to Universal Medical ID UK on their own websites, usually offering discounts or specialized IDs. In those cases, we track the information that a visitor arrived at our website through a particular organisation's link in order to record the discount due, to take a customer to the correct web page for a promotion that interests him or her, or to credit the other organisation for providing links to our website. We don't use such tracking information for any other purpose, and in all but one case (described immediately below) we do not gain any personally identifiable information through tracking.
We attach one type of tracking information to personally identifiable information. The promotion codes that appear on our order forms tell us where a customer got the form and if the code is part of a promotion for our products. While we do keep these codes attached to the personal data of individual customers, we only use information we gain from the codes in aggregate, without any reference to individuals.
We use information gathered from surveys (posted on our website or distributed by email) only in aggregate. Responses given on surveys cannot be traced to any individual, unless a survey participant volunteered to give us contact information. We use the data gained from surveys only to help us improve products, streamline the process of ordering, learn (in aggregate) who our customers are and learn where our customers hear about us. We use any personal contact information given to us in a survey solely (and infrequently) to get in touch with respondents for follow-up on answers given in the survey. This personally identifiable information is not attached to the aggregate data we gain through surveys.
We display personal testimonials of satisfied customers on our site in addition to other endorsements. With your consent we may post your testimonial along with your name. If you wish to update or delete your testimonial, you can contact us at PrivacyOfficer@IdentifyYourself.com.
You have options:
You may learn what personally identifiable information (PII) we have about you and change, delete or update it. Simply call our customer service at 0800 055 6504 or write to us at Universal Medical ID UK, 2B Viking Industrial Estate, Hudson Road, Bedford, MK41 0QB United Kingdom, or send email to PrivacyOfficer@IdentifyYourself.com.
We will retain your personal information for as long as your account is active or as needed to provide you services. If you wish to cancel your account or request that we no longer use your personal information to provide you services contact us at PrivacyOfficer@IdentifyYourself.com. We will retain and use your information as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements.
Once your order is completed, you may opt out of any further contact with us and any other use of your PII. To do so, write to Privacy Officer, 2B Viking Industrial Estate, Hudson Road, Bedford, MK41 0QB, United Kingdom; or to PrivacyOfficer@IdentifyYourself.com ; or call 0800 055 6504. We will, however, continue to store the record of your transaction with us.
How to reach us:
Talk to us if you have questions or concerns about our privacy measures. Write to Privacy Officer, 2B Viking Industrial Estate, Hudson Road, Bedford, MK41 0QB, United Kingdom; or to PrivacyOfficer@IdentifyYourself.com; or call us at 0800 055 6504.
We reserve the right to disclose your personal information when required by law or when we believe disclosure is necessary to protect our rights and/or to comply with a judicial proceeding, court order or legal process served on our company or its website. If Universal Medical ID UK is involved in a merger, acquisition, or sale of all or a portion of its assets, you will be notified via email and/or a prominent notice on our Web site of any change in ownership or uses of your personal information, as well as any choices you may have regarding your personal information.
Universal Medical ID UK, Unit 1 Kenneth Way, Wilstead Industrial Park, Bedford, MK45 3PD, United Kingdom (0800 055 6504)
Last updated 19 June 2015